If you’ve been watching television lately, you’ve no doubt seen this terrifying spot:
I don’t really know where to start with this. For one, the actress is creepy and robotic, with eyes that burn with the power of a million demons.
Her voice is clearly overdubbed, but I cannot believe the voiceover is better than her actual reading of the lines. It sounds like computer-synthesized speech, or a very careful reading by a non-native English speaker. And don’t get me started about her insistence that the word “realtor” is actually two words. REAL TOR. It’s like the association of realtors is so angry at idiots who pronounce the word “realitor” that they are pressed to be pedantic about it.
There are a couple versions of the spot, the most recent citing some random study that “eight in ten economists say home prices will go up in the next five years.” Really? I didn’t know that all economists were experts on realty. This isn’t a “four in five dentists” question. I’d argue a small percentage of economists have even a fleeting experience with home sales economics.
Anyway, this ad just freaks me out, and the woman is so terrifying she gives me nightmares. I don’t really see the point of realtors anymore, so I understand the industry fighting to make themselves more prominent. But all this spot does is tell me that realtors are automatons hell-bent on that 7%.
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